Check out our prominent SG Finfluencers/trainers who either writes blog, make YouTube videos or teaches here…
As with what we did previously, the writeup was generated by ChatGPT, which pulls data from publicly available sources across the web and NOT my own opinions.
Similarly, if you’d like to be featured or want to nominate someone, just let me know and leave your comments.
Adam Khoo
Tier: 🥈 Silver
Total Score: 78 / 100
❓ Red Flag: ❓ Questionable marketing tone in some content; sometimes overly sales-driven.
| Category | Score (1–10) | Remarks |
|---|---|---|
| Area of Expertise | 8 | Covers broad areas: stock investing, options trading, forex, and psychology. Strong grasp of technical and fundamental concepts. |
| Investing Edge | 7 | Mix of value-growth investing and momentum trading. Offers a structured system, but results may vary depending on user discipline. |
| Investing Methodology | 7 | Methodology is systematic but spans multiple strategies, which may confuse less experienced learners. |
| Knowledge Depth | 9 | Demonstrates deep knowledge across multiple asset classes, including macro trends and behavioral finance. |
| Transparency / Track Record | 6 | Publicly shares trades and past wins but tends to only highlight successes more than failures. Limited clarity on actual portfolio returns. |
| Brand Reach / Visibility | 10 | Extremely strong presence on YouTube, courses, and seminars. One of the most visible investing educators in Asia. |
| Community / Loyalty | 7 | Strong brand loyalty from long-time students, though reviews are mixed. Some view him as too sales-focused. |
| Growth Trajectory | 7 | Established brand, though newer platforms and educators are catching up. |
| Credibility | 6 | Solid education background, but credibility is sometimes questioned due to aggressive marketing or upselling tactics. |
| Reputation | 7 | Mixed—widely known and respected by followers, but also criticized for being overly commercial and generalist in approach. |
What is Adam Khoo’s Investing Edge?
His edge lies in his ability to simplify complex concepts and deliver structured investing/trading systems. However, his broad focus dilutes his edge somewhat compared to niche educators.
Remarks Summary
One of Singapore’s most well-known financial educators. Effective communicator and charismatic speaker, but his content can lean heavily into sales tactics. Less suited for discerning investors seeking strong alpha or deep transparency.
Recommended For:
-
Beginners wanting structured entry into stocks or trading
-
Individuals who benefit from motivational-style delivery
-
Those seeking broad exposure across asset classes and styles
AK71 (A Singaporean Stock Investor)
Tier: 🥈 Silver
Total Score: 78 / 100
❓ Red Flag: None
| Category | Score (1–10) | Remarks |
|---|---|---|
| Area of Expertise | 8 | Known for deep focus on REITs and income investing in the Singapore market. |
| Investing Edge | 7 | Long-standing REIT investor with good understanding of yield-based investing. Leans conservative with emphasis on passive income. |
| Investing Methodology | 7 | Advocates a straightforward income accumulation approach. Focus on capital preservation and compounding. |
| Knowledge Depth | 8 | Strong on REIT-specific metrics (e.g., gearing, DPU, occupancy), well-versed in income strategies. |
| Transparency / Track Record | 7 | Regularly shares portfolio snapshots, past trades, and thought processes on his blog. No official performance tracking though. |
| Brand Reach / Visibility | 6 | Longtime presence via blog; loyal but niche readership. Low activity on mainstream social platforms. |
| Community / Loyalty | 7 | Engaged blog following; older, income-focused investors value his views. |
| Growth Trajectory | 6 | Plateaued in growth due to lower content volume in recent years; still respected by regulars. |
| Credibility | 8 | Seen as consistent and grounded. No flashy claims or hype. |
| Reputation | 8 | Highly regarded in REIT/income circles. Trusted voice among conservative investors. |
What is AK71’s Investing Edge?
AK71’s edge lies in his deep REIT expertise and income-oriented, low-risk investing philosophy. He provides real-life examples and remains grounded, which appeals to retirees or risk-averse investors.
Remarks Summary
A steady, no-nonsense income investor with a REIT tilt. AK71 avoids hype, focuses on fundamentals, and has built trust over years. Lacks portfolio-wide outperformance or alpha generation, but shines as a reliable voice for passive income seekers.
Recommended For:
-
Income-focused investors (especially retirees)
-
REIT investors looking for grounded, long-term guidance
-
Readers who prefer a blog-based format and conservative strategies
Boon Tee
Tier: 🥉 Bronze
Total Score: 66 / 100
❓ Red Flag: ❓ Questionable: More entertainment and commentary-focused; not consistently grounded in robust investing frameworks.
| Category | Score (1–10) | Remarks |
|---|---|---|
| Area of Expertise | 6 | Covers a range of investing topics, with more emphasis on commentary, psychology, and market narratives than on structured education. |
| Investing Edge | 5 | No clearly defined methodology or repeatable edge; leans on general market insights, experience, and anecdotal perspectives. |
| Investing Methodology | 6 | Occasionally discusses ideas, but lacks a structured or proven investing framework. Often driven by personal stories and opinions. |
| Knowledge Depth | 6 | Competent in general market knowledge, but doesn’t regularly deep-dive into valuation, macro, or financial modelling. |
| Transparency / Track Record | 6 | Shares personal takes openly, but doesn’t consistently disclose trades, performance, or portfolio logic. |
| Brand Reach / Visibility | 7 | Popular via the Bagholder Podcast and YouTube among millennial and Gen Z retail investors in Singapore. |
| Community / Loyalty | 7 | Strong engagement from a young, retail-focused audience who enjoy the casual and relatable tone. |
| Growth Trajectory | 7 | Growing in visibility within the podcast and YouTube scene; branding is more entertainment-meets-investing than professional coaching. |
| Credibility | 6 | Generally honest in tone, but not viewed as a thought leader in serious investment circles. |
| Reputation | 6 | Fun and engaging, but sometimes seen as lacking rigor or depth for serious investors. Best suited for light education and entertainment. |
What is Boon Tee’s Investing Edge?
Primarily relatable market commentary and investing psychology—especially popular among young investors. No unique alpha-generating methodology.
Remarks Summary
More educational entertainer than deep investor. Offers value through relatability and breaking down topics for beginners. Not a coach for alpha-seeking investors, but adds color to the investing conversation. Take advice with caution if looking for structured returns.
Recommended For:
-
Beginners wanting to get comfortable with investing topics casually
-
Listeners who enjoy light, humorous financial commentary
-
Retail investors seeking camaraderie and conversation more than outperformance
Chicken Genius Singapore
Tier: 🥉 Bronze
Total Score: 64 / 100
❓ Red Flag: Controversial exit from YouTube; questions around consistency and clarity in later-stage messaging.
| Category | Score (1–10) | Remarks |
|---|---|---|
| Area of Expertise | 7 | Focused mainly on U.S. tech stocks and long-term wealth building through disruptive innovation and concentrated bets. |
| Investing Edge | 6 | Early content showed conviction-driven investing with clear theses on Tesla and other growth stocks. Edge diminished due to inconsistent updates and emotional tone during market volatility. |
| Investing Methodology | 6 | Advocated long-term, high-conviction investing in tech and growth names. Less structured than others; more intuitive and personality-driven. |
| Knowledge Depth | 6 | Demonstrates decent understanding of tech businesses and disruptive trends. Weaker in valuation, macro analysis, or risk management. |
| Transparency / Track Record | 7 | Open about portfolio holdings, especially Tesla. Gained credibility from early correct calls, but lack of benchmarked performance tracking. |
| Brand Reach / Visibility | 9 | High visibility through YouTube, especially during 2020–2021 bull run. Millions of views; strong global reach. |
| Community / Loyalty | 5 | Built a passionate following, especially among Tesla bulls. However, abrupt departure and polarizing statements affected community trust. |
| Growth Trajectory | 3 | Growth has halted following YouTube exit and limited presence elsewhere. No new content or engagement since. |
| Credibility | 6 | Polarizing figure—admired for boldness, but questioned for emotional tone and unclear communication in later stages. |
| Reputation | 7 | Once respected for courage and clarity in investing high-conviction themes. Mixed reputation post-exit, but still remembered for strong Tesla thesis. |
What is Chicken Genius Singapore’s Investing Edge?
His edge was high-conviction, thematic investing in disruptive companies like Tesla, often backed by strong belief and early entry. However, reliance on narrative over process eventually undermined perceived edge.
Remarks Summary
A highly influential YouTuber during the COVID-era bull run, known for bold calls and strong opinions. Provided motivation and simplified frameworks for new investors, especially those drawn to tech. While his early insights were valuable, the lack of continuity and dramatic exit left many followers confused or disillusioned.
Recommended For:
-
Investors interested in high-conviction, thematic investing in disruptive innovation
-
Tesla or growth-focused investors drawn to simplified, personality-driven investing content
-
Caution: Best consumed with critical thinking and diversification in mind
Chloe (Arigato Investor)
Tier: 🥉 Bronze
Total Score: 65 / 100
❓ Red Flag: None
| Category | Score (1–10) | Remarks |
|---|---|---|
| Area of Expertise | 7 | Focuses on personal finance, budgeting, and beginner-friendly investing concepts. Strong relatability with young adults and first-time investors. |
| Investing Edge | 5 | No clear alpha or market-beating strategy. Emphasizes financial discipline and simple ETF/passive investing. |
| Investing Methodology | 6 | Advocates long-term index investing, budgeting, and CPF optimization. Solid for financial hygiene but not performance-focused. |
| Knowledge Depth | 6 | Good grasp of financial basics and CPF schemes. Less depth in equity valuation or portfolio management. |
| Transparency / Track Record | 6 | Shares personal experience and journey openly, but does not disclose portfolio performance or detailed frameworks. |
| Brand Reach / Visibility | 8 | Strong Instagram and TikTok presence with highly relatable content. Frequently featured in finance campaigns and collaborations. |
| Community / Loyalty | 7 | High engagement among younger demographic and followers new to finance. Seen as approachable and honest. |
| Growth Trajectory | 7 | Continued growth through social content and branding. May evolve further with educational product offerings. |
| Credibility | 6 | Generally trusted due to authenticity and transparency. Some content may lack depth, but she stays within her lane. |
| Reputation | 6 | Seen as a positive role model for Gen Z and millennials in finance. Popular among female audiences and new investors. |
What is Chloe’s Investing Edge?
Chloe’s edge lies in relatable, beginner-focused financial content, especially in CPF education, budgeting, and ETF investing. She brings approachability and lifestyle integration into finance.
Remarks Summary
A personable and helpful figure in the beginner finance space. Chloe is not an alpha generator or technical expert, but is strong in relatability, trust-building, and helping young adults get started. She provides useful CPF and budgeting insights but shouldn’t be relied on for deep investing strategy.
Recommended For:
-
Young adults and Gen Z just starting out with personal finance
-
Audiences looking for CPF, budgeting, and ETF basics
-
Followers who value authentic, lifestyle-integrated finance content
Chin Hui Leong (The Smart Investor)
Tier: 🥈 Silver
Total Score: 74 / 100
❓ Red Flag: None
| Category | Score (1–10) | Remarks |
|---|---|---|
| Area of Expertise | 8 | Strong focus on long-term investing in quality businesses. Covers both Singapore and U.S. markets with a bias toward blue-chip and dividend stocks. |
| Investing Edge | 6 | Emphasizes business fundamentals, earnings durability, and compounding. Clear but more conservative edge—less about alpha, more about staying invested smartly. |
| Investing Methodology | 7 | Disciplined buy-and-hold approach, focusing on quality companies with growing earnings and dividends. Prioritizes investor mindset and behavior. |
| Knowledge Depth | 7 | Solid understanding of business models, valuation, and cash flow. Practical, relatable, and long-term oriented without being too technical. |
| Transparency / Track Record | 6 | Shares insights and general stock preferences, but without detailed portfolio disclosures or performance tracking. |
| Brand Reach / Visibility | 8 | Co-founder of The Smart Investor; formerly of The Motley Fool Singapore. Strong recognition in the Singapore retail investing space. |
| Community / Loyalty | 7 | Has a loyal readership from his Fool days and now through The Smart Investor. Audience trusts his steady approach. |
| Growth Trajectory | 7 | Stable but conservative growth. Content and offerings are steady, with less innovation or expansion into new formats. |
| Credibility | 9 | Very credible. Avoids hype and sticks to rational, long-term investing principles. Often shares personal experiences and lessons. |
| Reputation | 8 | Well-liked for his calm, thoughtful approach. Respected for prioritizing investor education over sensationalism. |
What is Chin Hui Leong’s Investing Edge?
His edge lies in helping retail investors develop emotional resilience and a rational investing mindset while sticking with high-quality businesses. Less about alpha generation or picking moonshots—more about staying invested sensibly.
Remarks Summary
A reliable and grounded financial educator with roots in investor education. Chin Hui Leong brings a steady hand to investing, blending storytelling, business fundamentals, and personal reflection. While not flashy or alpha-driven, he’s trusted for helping investors stay the course.
Recommended For:
-
Investors seeking stability and simplicity in their portfolios
-
Fans of dividend and blue-chip investing
-
Beginners and intermediates who want long-term wealth-building frameworks without the noise
Chris Honey Money
Tier: 🥉 Bronze
Total Score: 66 / 100
❓ Red Flag: None
| Category | Score (1–10) | Remarks |
|---|---|---|
| Area of Expertise | 6 | Focuses on dividend investing and financial independence through income-generating stocks. |
| Investing Edge | 5 | No clear alpha-generating strategy; sticks to safer dividend names and CPF/SRS-related content. |
| Investing Methodology | 6 | Promotes long-term dividend investing and capital preservation, often showing his actual CPF and passive income streams. |
| Knowledge Depth | 6 | Understands CPF, passive income strategies, and dividend investing, but less technical on valuation or macro strategy. |
| Transparency / Track Record | 7 | Actively shares monthly income updates and CPF breakdowns, though not a detailed portfolio or clear investment thesis. |
| Brand Reach / Visibility | 6 | Moderate presence on YouTube and TikTok; content has a casual tone and targets retail income investors. |
| Community / Loyalty | 6 | Has a small but consistent follower base. Not seen as a thought leader but earns goodwill through regular updates. |
| Growth Trajectory | 6 | Gradually expanding audience via social content. Still more hobbyist than professional in brand tone. |
| Credibility | 7 | Generally trusted for showing real numbers and being transparent; not overly hyped or commercialized. |
| Reputation | 7 | Seen as sincere and honest, with a relatable approach to CPF and dividend investing for the average Singaporean. |
What is Chris Honey Money’s Investing Edge?
His edge lies in consistency, relatability, and CPF/passive income transparency. Not alpha-driven, but focuses on practical, real-life income generation strategies.
Remarks Summary
A sincere and down-to-earth voice in the CPF and dividend investing space. Chris offers realistic expectations, personal updates, and practical income strategies, but lacks a deeper strategic or performance-driven framework. Better suited for CPF, FIRE, or income enthusiasts rather than active investors.
Recommended For:
-
CPF and SRS-focused investors
-
People seeking passive income via dividends
-
Viewers who appreciate monthly income sharing and transparency over technical deep dives
ContraTurtle
Tier: 🥉 Bronze
Total Score: 64 / 100
❓ Red Flag: None
| Category | Score (1–10) | Remarks |
|---|---|---|
| Area of Expertise | 6 | Focuses on personal finance, investing psychology, and occasional SG stock/REIT discussions. Targets young investors. |
| Investing Edge | 5 | Prioritizes educational value and mindset over alpha. Lacks clear track record in outperforming markets. |
| Investing Methodology | 6 | Promotes long-term, disciplined investing habits. However, methods are high-level and less technically grounded. |
| Knowledge Depth | 6 | Understands financial basics well and presents concepts clearly. Not deeply analytical or valuation-driven. |
| Transparency / Track Record | 5 | Shares broad opinions and general strategies, but minimal portfolio disclosure or alpha performance. |
| Brand Reach / Visibility | 7 | Decent following on YouTube with rising visibility, especially among Gen Z and student investors. |
| Community / Loyalty | 6 | Engaged and loyal younger audience. Interaction mainly in video comments and IG/YouTube Shorts. |
| Growth Trajectory | 7 | Strong content cadence and stylistic appeal suggest further reach ahead. Could expand more into deeper content. |
| Credibility | 6 | Seen as authentic and relatable, especially to beginners. Limited by lack of real investing alpha. |
| Reputation | 6 | Good reputation for education and motivation. Not viewed as a deep analyst, more of a finance influencer. |
What is ContraTurtle’s Investing Edge?
Relatable voice for young or beginner investors, strong focus on mindset, motivation, and simplifying investing concepts through engaging content.
Remarks Summary
ContraTurtle is a refreshing presence in the youth finance space, offering digestible insights and strong motivational content. While he doesn’t offer deep market alpha or valuation frameworks, his approachable style builds trust with beginner investors. A finance communicator rather than an investment strategist.
Recommended For:
-
Students or Gen Z starting their financial journey
-
Viewers who want financial mindset tips and investing basics
-
Fans of short-form and relatable finance content on YouTube/IG
Dawn Fiona (SG Budget Babe)
Tier: 🥉 Bronze
Total Score: 63 / 100
❓ Red Flag: Mild – Occasional overpromotion and limited investing alpha; more focused on budgeting and personal finance.
| Category | Score (1–10) | Remarks |
|---|---|---|
| Area of Expertise | 7 | Strong on budgeting, CPF, insurance, and financial hacks. Less known for deep investing expertise. |
| Investing Edge | 4 | No clear edge in stock picking or portfolio performance; focuses more on financial literacy than alpha generation. |
| Investing Methodology | 5 | Mostly long-term, buy-and-hold ideas based on general financial principles. Not a robust investing framework. |
| Knowledge Depth | 6 | Reasonably strong in CPF, budgeting, and cost-conscious living. Less depth in valuation, macro, or advanced investing. |
| Transparency / Track Record | 6 | Shares her views openly but does not disclose detailed investing track record or portfolio metrics. |
| Brand Reach / Visibility | 8 | Very visible in mainstream media and social platforms; widely known especially among young families and working adults. |
| Community / Loyalty | 7 | Has built a loyal community, especially among women, parents, and those new to financial planning. |
| Growth Trajectory | 6 | Plateauing slightly, but still maintains a consistent following. |
| Credibility | 6 | Credible for budgeting and CPF topics. Some skepticism among advanced investors due to limited investing insight. |
| Reputation | 8 | Generally well-liked and relatable. Some backlash from more seasoned investors about lack of technical depth. |
What is Dawn Fiona’s Investing Edge?
None in stock alpha. Her strength lies in being relatable, simplifying complex finance topics, and advocating financial independence through budgeting and CPF optimization.
Remarks Summary
Strong personal finance influencer but lacks a defined edge in investing. Often straddles the line between influencer content and genuine education. Useful for basic financial literacy but not recommended for those looking to sharpen stock-picking skills or beat the market.
Recommended For:
Beginner investors, young working professionals, families looking to optimize expenses, CPF, and insurance planning. Less suited for intermediate to advanced investors.
Demi Zhuang
Tier: 🥉 Bronze
Total Score: 55 / 100
❓ Red Flag: None
| Category | Score (1–10) | Remarks |
|---|---|---|
| Area of Expertise | 6 | Focuses on basic financial literacy, budgeting, and mindset. More influencer than technical educator. |
| Investing Edge | 4 | No clear investing edge or framework for alpha generation. Primarily motivational content. |
| Investing Methodology | 5 | Promotes foundational investing habits, but lacks structured or advanced methodologies. |
| Knowledge Depth | 5 | Basic understanding of personal finance. Limited depth in market analysis or portfolio construction. |
| Transparency / Track Record | 3 | No publicly disclosed portfolio or investing performance history. |
| Brand Reach / Visibility | 7 | Strong social media presence, especially on TikTok and Instagram. Large Gen Z following. |
| Community / Loyalty | 6 | High engagement among followers, though more based on relatability than results. |
| Growth Trajectory | 7 | Rapidly growing audience; potential to expand further in the influencer-finance space. |
| Credibility | 6 | Perceived as genuine and authentic, though lacks recognition in investor communities. |
| Reputation | 6 | Generally well-liked among beginners; not seen as an investing authority. |
What is Demi Zhuang’s Investing Edge?
Demi’s edge lies in relatability and accessibility—she excels at breaking down financial basics in a way that resonates with younger audiences. However, she has no distinguishable alpha generation strategy or investment system.
Remarks Summary
Demi is great for inspiring beginners and making finance less intimidating. But her content lacks depth, performance transparency, and investing substance. She’s not an educator for those looking to build serious portfolio strategies, but she’s a useful motivator for early-stage financial awareness.
Recommended For:
-
Gen Z or beginner investors who want easy-to-digest financial tips
-
Followers seeking financial mindset and basic habits
-
People who prefer relatable, non-technical financial content
DividendTitan
Tier: 🥈 Silver
Total Score: 67 / 100
❓ Red Flag: None
| Category | Score (1–10) | Remarks |
|---|---|---|
| Area of Expertise | 7 | Specializes in dividend investing and long-term wealth accumulation through REITs, banks, and blue-chip stocks. |
| Investing Edge | 5 | No clear alpha edge shown; mostly adopts a conservative, income-based approach. More focused on stability than outperformance. |
| Investing Methodology | 6 | Consistent dividend income focus. Provides checklists and mental models, but lacks strong back-tested results or a structured portfolio framework. |
| Knowledge Depth | 7 | Knows the Singapore dividend scene well; good REIT and bank sector familiarity. Less depth in valuation models or broader macro strategy. |
| Transparency / Track Record | 5 | Shares general ideas and past views, but limited portfolio disclosures or performance tracking. |
| Brand Reach / Visibility | 7 | Well-known on Instagram. Good engagement with his bite-sized, easy-to-digest content. |
| Community / Loyalty | 7 | Loyal community of dividend enthusiasts. Audience trusts him for calm, practical takes on income investing. |
| Growth Trajectory | 7 | Growing steadily, though less aggressive expansion compared to top-tier content creators. |
| Credibility | 7 | Seen as genuine and responsible. Avoids hype and speculative ideas. |
| Reputation | 7 | Generally positive reputation. Recognised as one of the more level-headed local dividend voices, though not known for innovation. |
What is DividendTitan’s Investing Edge?
His edge is in delivering steady, calm dividend-focused content that appeals to income-seeking investors. He builds confidence around core Singapore stocks like REITs, banks, and blue chips.
Remarks Summary
DividendTitan is a reliable educator for those who want safe, stable dividend investing ideas without flashy promises. Not performance-driven or alpha-seeking, but ideal for beginners and conservative investors looking for income clarity.
Recommended For:
-
Dividend seekers and retirees looking for stable, income-oriented investments
-
Beginners who want bite-sized, easy-to-understand financial content
-
Investors looking for a Singapore-focused dividend perspective
Dr Wealth (Alvin Chow)
Tier: 🥈 Silver
Total Score: 72 / 100
❓ Red Flag: None
| Category | Score (1–10) | Remarks |
|---|---|---|
| Area of Expertise | 8 | Focused mainly on value investing, quantitative strategies, and financial education for retail investors. Known for teaching frameworks like Factor-Based Investing, CNAV (Conservative Net Asset Value). |
| Investing Edge | 6 | More educational than alpha-generating. The “edge” lies in their quant rules-based frameworks, but real-world outperformance hasn’t been clearly documented over time. Some frameworks like CNAV are dated. |
| Investing Methodology | 6 | Offers structured systems for valuation and dividend strategies, but not all are equally effective today. Heavy reliance on backtests and filters—less flexible or forward-looking in a changing market. |
| Knowledge Depth | 7 | Decent understanding of accounting, valuation, and factor investing. Lacks deep macro analysis or portfolio management theory. Focused more on screening-based investing. |
| Transparency / Track Record | 5 | No transparent long-term portfolio shown. Most strategies taught are theoretical or simulated. Occasional updates on returns, but lack granularity or benchmark comparison. |
| Brand Reach / Visibility | 9 | Strong SEO and brand name in Singapore. Recognizable among beginner investors due to their ad presence and educational events. Multiple books and articles published. |
| Community / Loyalty | 7 | Has a solid user base from their past courses and workshops. However, community is less organically active compared to newer platforms or personalities with real-time updates. |
| Growth Trajectory | 5 | Once fast-growing, now relatively stagnant. Not much innovation in recent years. Focus seems more on maintaining legacy courses than evolving with market needs. |
| Credibility | 8 | Generally credible and avoids hype. Promotes evidence-based strategies, but some criticism over over-reliance on past frameworks with limited transparency of real-world success. |
| Reputation | 9 | Respected for pioneering Singapore's DIY investing education space. Mixed reviews from students—some appreciate the structure, others feel performance doesn’t live up to theory. |
What is Dr Wealth’s Investing Edge?
Dr Wealth’s edge is their structured, fundamentals-driven investing methodology combined with strong educational content geared towards helping retail investors build long-term wealth steadily.
Remarks Summary
A reliable and professional financial educator with clear, methodical investing advice. Not flashy, but provides practical guidance, ideal for investors looking to learn without hype. Best seen as a foundation builder, not a performance leader. Good for learning frameworks, but not the place to go for cutting-edge insights or alpha.
Recommended For:
-
New to intermediate investors seeking structured, fundamentals-based investing education
-
Those who prefer steady wealth-building strategies over quick gains
InvestKaki (James Yeo)
Tier: 🥈 Silver
Total Score: 64 / 100
❓ Red Flag: None
| Category | Score (1–10) | Remarks |
|---|---|---|
| Area of Expertise | 7 | Strong focus on Singapore-listed stocks, REITs, and dividends. Good knowledge of company fundamentals and updates. |
| Investing Edge | 6 | Covers earnings updates and investment theses well. Conservative style, with less visible alpha. |
| Investing Methodology | 6 | Bottom-up, fundamentals-based stock picking with a long-term focus. Easy to follow but not especially unique. |
| Knowledge Depth | 6 | Sound understanding of financials, valuation metrics, and SGX business models. Technical enough for intermediate readers. |
| Transparency / Track Record | 6 | Occasionally shares portfolio movements and thoughts. Less quantifiable performance data, but honest in tone. |
| Brand Reach / Visibility | 6 | Active across blog and Facebook. Moderate reach with good SEO presence. |
| Community / Loyalty | 7 | Trusted among readers who follow SG stock blogs. Builds rapport with regular commentary and updates. |
| Growth Trajectory | 6 | Stable content production, though growth is modest. May benefit from more video or interactive platforms. |
| Credibility | 7 | Perceived as trustworthy and genuine. Focuses on educating, not selling. |
| Reputation | 6 | Well-regarded within the SG stock blog community. Respected for consistency and staying grounded. |
What is InvestKaki’s Investing Edge?
Consistent, grounded stock analysis and REIT coverage with a focus on fundamentals. Especially valuable for those following SGX-listed companies.
Remarks Summary
James Yeo is a reliable voice in Singapore's investing blog scene. He’s steady, consistent, and focused on helping retail investors understand local stocks and REITs. While not flashy or heavily performance-driven, his approach builds long-term trust with his readers.
Recommended For:
-
SGX-focused investors who enjoy reading company updates and analyses
-
Dividend or REIT-focused investors
-
Readers who value substance over hype and long-term investing clarity
Josh Tan (The Astute Parent)
Tier: 🥉 Bronze
Total Score: 59 / 100
❓ Red Flag: Mild – Occasionally perceived as sales-oriented due to insurance tie-ins and funneling to advisory.
| Category | Score (1–10) | Remarks |
|---|---|---|
| Area of Expertise | 7 | Personal finance, insurance, CPF, and general investing. Strong CFP background. |
| Investing Edge | 5 | No strong alpha generation; more focused on portfolio allocation and financial planning. |
| Investing Methodology | 5 | Mix of evidence-based passive investing with elements of active insights. |
| Knowledge Depth | 6 | Understands financial planning well; investment content is more general. |
| Transparency / Track Record | 5 | Shares own portfolio philosophy and updates occasionally. Still lacks performance clarity. |
| Brand Reach / Visibility | 8 | Decent YouTube and blog presence; growing visibility among young families. |
| Community / Loyalty | 6 | Stronger engagement among those seeking financial planning over stock-specific advice. |
| Growth Trajectory | 6 | Consistent growth, mostly due to YouTube and life-stage based content. |
| Credibility | 6 | Comes across as authentic, though seen more as a planner than investor. |
| Reputation | 5 | Some skepticism due to insurance linkages, but overall seen as honest and helpful. |
What is Josh’s Investing Edge?
None in terms of alpha generation. His edge lies in simplifying financial planning and CPF-related strategies for families and young adults.
Remarks Summary
Josh is relatable and explains complex financial topics in a simplified manner. However, his content leans more toward financial planning and insurance strategies than true investing. Not ideal for those seeking high-performance investing or tactical ideas. Mild red flag due to insurance/commission-based incentives and funneling.
Recommended For:
Young parents, working professionals, or CPF-focused individuals who want help with budgeting, insurance, and simple portfolio frameworks.
Kelvin Learns Investing
Tier: 🥉 Bronze
Total Score: 58 / 100
❓ Red Flag: Mild – Content is largely surface-level and entry-focused; monetization via affiliate links is strong.
| Category | Score (1–10) | Remarks |
|---|---|---|
| Area of Expertise | 6 | Covers basic personal finance, ETFs, and REITs. Entry-level. |
| Investing Edge | 4 | No clear alpha or distinct market-beating strategy. |
| Investing Methodology | 5 | Advocates simple passive strategies (e.g., DCA, S&P 500, REITs), but lacks refinement. |
| Knowledge Depth | 5 | Fundamental concepts are explained but lacks deep technical fluency. |
| Transparency / Track Record | 6 | Shares CPF and portfolio updates occasionally. Some credibility from disclosure. |
| Brand Reach / Visibility | 7 | Strong YouTube presence. Widely known among new investors. |
| Community / Loyalty | 6 | Decent following, particularly among young and new investors. |
| Growth Trajectory | 6 | Continues to grow steadily through YouTube and algorithm reach. |
| Credibility | 6 | Generally trusted for beginner-friendly content but not a go-to for experienced investors. |
| Reputation | 7 | Viewed as relatable, down-to-earth, but lacks respect among seasoned investors. |
What is Kelvin’s Investing Edge?
None. Content mainly centers around long-term passive investing, REITs, and CPF, with no proprietary system or alpha-generating model.
Remarks Summary
Content is digestible and relatable, making it great for beginners. However, it's basic and lacks depth or unique insight. Heavy use of affiliate marketing and surface-level advice may not benefit intermediate or serious investors. Doesn’t teach people how to beat the market — just how to start.
Recommended For:
Newbies, CPF optimizers, and passive ETF investors who want to get started without too much technical jargon.
Master Leong
Tier: 🥉 Bronze
Total Score: 59 / 100
❓ Red Flag: A polarizing investor on China and Singapore stocks, with unclear investing performance.
| Category | Score (1–10) | Remarks |
|---|---|---|
| Area of Expertise | 7 | Focuses on market cycles, psychology, and trend-following; less on fundamentals. |
| Investing Edge | 5 | No proven alpha; largely positions himself around timing markets and emotion-based trading. |
| Investing Methodology | 5 | Emphasizes sentiment, momentum, and fear-greed cycles—subjective rather than data-backed. |
| Knowledge Depth | 5 | Strong public speaking and training skills, but investing insights often surface-level. |
| Transparency / Track Record | 5 | No public long-term performance record; relies on testimonials and screenshots. |
| Brand Reach / Visibility | 7 | Strong brand and showmanship; has built a notable presence among newer investors. |
| Community / Loyalty | 7 | Loyal following, but largely driven by charismatic delivery and emotional appeal. |
| Growth Trajectory | 7 | Still gaining traction via YouTube. |
| Credibility | 5 | Credibility mixed—seen as motivational by some, overly promotional by others. |
| Reputation | 3 | Divisive reputation; many praise teaching energy, but others question depth and substance. |
What is Master Leong’s Investing Edge?
None in terms of alpha. His strength is in public speaking and motivating retail investors, but he lacks a track record of investment performance or consistent results.
Remarks Summary
Leong is a high-energy educator who excels in presentation and emotional engagement. However, his investing strategies lack evidence and are more motivational than actionable. There is lack of transparency on actual investing results.
Recommended For:
New retail investors who enjoy motivational content or need someone to “energize” them into learning. Not suitable for those seeking hard investment performance or deep strategies.
Mr. Loo (1M65)
Tier: 🥉 Bronze
Total Score: 64 / 100
❓ Red Flag: ❓ Questionable: Increasingly functions as a promoter for other educators or partners; perceived commercial agenda dilutes educational objectivity.
| Category | Score (1–10) | Remarks |
|---|---|---|
| Area of Expertise | 7 | Deep CPF knowledge and FIRE movement advocacy. Best known for CPF-optimised retirement strategies. |
| Investing Edge | 5 | No proprietary investment methodology. His edge lies more in inspirational narrative than in market-beating frameworks. |
| Investing Methodology | 5 | Strong bias toward CPF-SA accumulation and long-term passive investing (e.g., S&P 500), but lacks flexibility or adaptation to changing macro. |
| Knowledge Depth | 6 | Reasonable grasp of CPF rules, compounding math, and wealth mindset. But limited technical depth on valuation, portfolio construction, or risk management. |
| Transparency / Track Record | 5 | Shares high-level portfolio thinking and past outcomes, but with minimal technical breakdown. Increasingly shares external links and partnerships without sufficient vetting. |
| Brand Reach / Visibility | 9 | Very high visibility in Singapore’s FIRE and CPF community. Massive following on Telegram and social media. |
| Community / Loyalty | 8 | Highly loyal and active follower base. But community often follows ideas without critical thinking due to his strong influencer tone. |
| Growth Trajectory | 7 | Still growing, though recent direction has shifted from independent educator to platform for promoting third-party workshops and brands. |
| Credibility | 5 | Once respected for unique CPF angle, but now seen by some as overly commercial or inconsistent in his content integrity. |
| Reputation | 7 | Still admired for early success and motivational speaking. However, perception is increasingly mixed due to lack of rigorous investment content and objectivity. |
What is Mr. Loo’s Investing Edge?
His edge lies in CPF-based FIRE planning and mass motivation—not investment alpha. He simplifies retirement math for average Singaporeans, especially the CPF-savvy crowd.
Remarks Summary
Once a leading figure for CPF-based FIRE, Mr. Loo now risks being more of a megaphone than an educator—frequently promoting others with unclear vetting. While still influential, his lack of original investing insight and increasing commercial tone make him less credible for serious investors.
Recommended For:
-
Beginners interested in CPF optimization and retirement planning
-
Followers who want motivation over methodology
-
Viewers who can separate inspiration from hard investing advice
Seth (Sethisfy)
Tier: 🥉 Bronze
Total Score: 59 / 100
❓ Red Flag: None
| Category | Score (1–10) | Remarks |
|---|---|---|
| Area of Expertise | 6 | Focuses on personal finance optimization, credit card hacks, insurance, and reward systems. Less focused on investing. |
| Investing Edge | 4 | No clear investing alpha; more of a deals/rewards optimizer than a financial market participant. |
| Investing Methodology | 5 | Covers budgeting, cashback maximization, and financial products. Limited coverage on actual investing strategies. |
| Knowledge Depth | 6 | Strong on personal finance mechanics and product comparisons. Less technical on investing topics like valuation or macro. |
| Transparency / Track Record | 5 | Shares personal takes and product experiences openly; not an investing track record but candid with finance habits. |
| Brand Reach / Visibility | 7 | Popular on YouTube and Telegram for his personal finance tools and calculators. Strong SEO presence. |
| Community / Loyalty | 6 | Has a loyal following for credit card and finance optimization content. Less community activity around investing. |
| Growth Trajectory | 6 | Steady presence, growing within the personal finance niche. Staying in his lane without pivoting to investing hype. |
| Credibility | 7 | Generally well-regarded for honest, practical takes. Occasionally promotes affiliate links but clearly disclosed. |
| Reputation | 6 | Known as a helpful voice in the cashback/insurance space, not seen as a serious investor or educator in markets. |
What is Seth’s Investing Edge?
Seth doesn’t have a strong investing edge. His real edge lies in optimizing personal finance, especially credit cards, cashback, and insurance strategy.
Remarks Summary
Seth is not an investing educator per se, but a valuable content creator for everyday financial hacks. Clear, transparent, and practical, he fills a niche around money-saving strategies. Not suitable for those seeking deep investment insight, but great for finance-savvy consumers.
Recommended For:
-
Beginners looking to optimize credit card rewards and insurance
-
Consumers who want practical financial life hacks
-
Viewers who prefer clear, honest, and casual content over technical investing guides
Tay Chi Keng
Tier: 🥉 Bronze
Total Score: 64 / 100
❓ Red Flag: ❓ Questionable: Some claims or opinions presented with strong conviction, but lacking in-depth transparency or backtesting.
| Category | Score (1–10) | Remarks |
|---|---|---|
| Area of Expertise | 6 | Focuses primarily on income investing, especially REITs and dividend stocks, with a strong local bias. |
| Investing Edge | 6 | Promotes a “retire on dividends” approach, but lacks distinct alpha-generating frameworks or tactical insights. |
| Investing Methodology | 6 | Simple and accessible, though can be overly reliant on yield-based screening. Less emphasis on valuation or macro overlay. |
| Knowledge Depth | 6 | Understands local markets well, particularly REITs, but analysis tends to stay surface-level. |
| Transparency / Track Record | 6 | Occasionally shares positions or opinions, but lacks consistency in showing portfolio results or long-term performance. |
| Brand Reach / Visibility | 7 | Moderate presence on social platforms and finance sites, mostly among income-focused investors. |
| Community / Loyalty | 6 | Modest following of dividend-seeking investors; less active in building strong, engaged investor communities. |
| Growth Trajectory | 7 | Stable visibility within the dividend/REIT niche, though not aggressively expanding presence. |
| Credibility | 7 | Generally seen as sincere, though sometimes viewed as rigid or overly confident in high-yield approaches. |
| Reputation | 6 | Mixed—appreciated for being relatable to retirees or passive investors, but lacks appeal for growth or alpha-seeking audiences. |
What is Tay Chi Keng’s Investing Edge?
A focus on yield-focused dividend investing, particularly REITs. Appeals to investors looking for passive income, though lacks tactical or deep strategic edge.
Remarks Summary
A decent resource for basic REIT and dividend investing content. Accessible and yield-focused, but lacks depth, adaptability, and transparency for more advanced investors. Caution required for those seeking alpha or broader diversification.
Recommended For:
-
New to intermediate investors seeking REIT income streams
-
Retirees or passive investors prioritizing cash flow over capital growth
-
Those looking for Singapore-centric, yield-first strategies
The Dividend Uncle
Tier: 🥈 Silver
Total Score: 77 / 100
❓ Red Flag: None
| Category | Score (1–10) | Remarks |
|---|---|---|
| Area of Expertise | 8 | Focuses clearly on dividend investing, income portfolios, and passive income strategies. |
| Investing Edge | 7 | Strong in dividend stock selection with a focus on sustainability and yield consistency. Edge comes from niche knowledge in dividend growth investing. |
| Investing Methodology | 7 | Has a repeatable approach focusing on quality dividend payers with fundamental analysis and cash flow metrics. |
| Knowledge Depth | 7 | Good understanding of accounting metrics relevant to dividends, cash flow, payout ratios, and dividend sustainability. |
| Transparency / Track Record | 7 | Shares portfolio holdings and dividend results regularly, though not full performance details. |
| Brand Reach / Visibility | 7 | Moderate reach in the dividend investor community and Singapore investing circles. |
| Community / Loyalty | 8 | Has a loyal following of income-focused investors who actively engage and trust his recommendations. |
| Growth Trajectory | 8 | Steady growth with consistent content output and engagement. |
| Credibility | 7 | Respected in dividend investing niche; maintains a professional tone and avoids hype. |
| Reputation | 7 | Solid reputation among dividend investors, though lesser-known outside the niche. |
What is The Dividend Uncle’s Investing Edge?
His edge lies in deep dividend investing knowledge with a focus on quality and sustainability rather than chasing high yields. He provides practical, actionable insights on building passive income portfolios.
Remarks Summary
A credible and consistent dividend investing educator who provides value to income investors. Not flashy or salesy; straightforward and focused on real results. Good for investors aiming for steady passive income but not for aggressive growth seekers.
Recommended For:
Investors focused on dividend income, passive income strategies, and those who prefer lower-risk, steady return portfolios. Not ideal for aggressive growth or speculative stock pickers.
The Fifth Person
Tier: 🥇 Gold
Total Score: 85 / 100
❓ Red Flag: None
| Category | Score (1–10) | Remarks |
|---|---|---|
| Area of Expertise | 9 | Strong emphasis on long-term business investing, value analysis, and REITs. Excellent at educating retail investors. |
| Investing Edge | 7 | Focuses on identifying quality businesses and REITs through sound fundamentals. Emphasizes durability and long-term growth. |
| Investing Methodology | 8 | Clear and repeatable strategy based on fundamental research, business moats, and sustainable earnings growth. |
| Knowledge Depth | 8 | Deep understanding of business models, financial statements, and REIT-specific analysis. Content is sharp and insightful. |
| Transparency / Track Record | 8 | Regularly backs insights with case studies, earnings reviews, and walkthroughs. Less emphasis on personal portfolios. |
| Brand Reach / Visibility | 9 | High visibility across blog, YouTube, email newsletters, and live events. Regional recognition beyond Singapore. |
| Community / Loyalty | 8 | Strong base of returning readers and followers; trusted for their integrity and clarity. |
| Growth Trajectory | 8 | Consistently relevant over the years with fresh content and evolving delivery formats. |
| Credibility | 9 | Widely respected as a no-hype, educational brand. Strong reputation among retail and semi-professional investors. |
| Reputation | 9 | Viewed as one of the most trustworthy and competent financial education platforms in Singapore. |
What is The Fifth Person’s Investing Edge?
Their edge lies in well-articulated business-focused investing and REIT analysis that’s accessible to retail investors. They break down complex ideas without dumbing them down, and consistently stick to long-term value principles.
Remarks Summary
A top-tier financial education brand. They blend strong research with accessible delivery and have avoided hype or overpromising. Ideal for investors who want depth without the noise. Not portfolio marketers—they focus on equipping rather than impressing.
Recommended For:
-
Long-term investors looking to understand business fundamentals
-
Investors who prefer a grounded, educational approach
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REIT and dividend investors seeking structured frameworks
The Joyful Investors
Tier: 🥇 Gold
Total Score: 88 / 100
❓ Red Flag: None
| Category | Score (1–10) | Remarks |
|---|---|---|
| Area of Expertise | 9 | Specializes in F.I.R.E. strategies, focusing on U.S. equities and Singapore REITs. Their approach combines fundamental and technical analysis. |
| Investing Edge | 9 | Demonstrated consistent outperformance vs. S&P 500. Employs a proprietary "Moneyball Investing" framework, emphasizing high-conviction stock selection and strategic cash deployment. . |
| Investing Methodology | 9 | Systematic and combines fundamental analysis with tactical entries based on technical analysis. Emphasis on risk management and portfolio resilience demonstrates a thoughtful investment approach. |
| Knowledge Depth | 9 | Content reflects a solid understanding of market dynamics, portfolio risk controls and investment principles. The team comprises individuals with experience in Big Four firms and financial institutions. |
| Transparency / Track Record | 9 | Very transparent; regularly shares real portfolio results, past picks, and P&L details openly. |
| Brand Reach / Visibility | 8 | Maintaining an active presence on platforms like InvestingNote, Telegram and hosting physical workshops; recognized strongly in Singapore investing circles. |
| Community / Loyalty | 9 | Strong, engaged community with loyal followers who actively participate and refer others. |
| Growth Trajectory | 8 | Proactive approach to investor education and increasing relevance driven by solid track record. |
| Credibility | 9 | Highly credible with professional approach; avoids hype and sales-heavy tactics. |
| Reputation | 9 | Well regarded among retail investors and finance professionals alike for trustworthiness and alpha delivery. |
What is The Joyful Investors’ Investing Edge?
Their edge is consistent alpha generation through disciplined portfolio construction, combining dividend income, REITs, and growth investing, supported by deep knowledge and transparent performance sharing.
Remarks Summary
A top-tier investing educator known for exceptional alpha generation with real-world portfolios that outperform the S&P 500. Rare blend of technical skill, macro awareness, and transparency. Clear, repeatable system. Highly engaged graduate network and ethical brand voice.
Recommended For:
Serious investors aiming to outperform the market, those interested in dividends, REITs, and growth investing, and anyone who values evidence-based process and data-backed strategies.
The Singaporean Investor
Tier: 🥈 Silver
Total Score: 79 / 100
❓ Red Flag: None
| Category | Score (1–10) | Remarks |
|---|---|---|
| Area of Expertise | 8 | Strong focus on Singapore-listed stocks, REITs, and fundamental investing. Deep coverage of earnings results and company analysis. |
| Investing Edge | 7 | Clear edge in earnings coverage and deep familiarity with SG stocks. Strong consistency, though alpha generation isn’t widely tracked. |
| Investing Methodology | 7 | Methodical approach using earnings, financials, and fundamentals. Conservative, value-oriented investor. |
| Knowledge Depth | 8 | Demonstrates strong grasp of balance sheets, P&L, and SGX-listed business models. Great attention to detail. |
| Transparency / Track Record | 7 | Posts personal insights and portfolio reflections, though less quantitative detail on long-term performance. |
| Brand Reach / Visibility | 7 | Moderate reach via blog and InvestingNote. Strong Google rankings for earnings and company coverage. |
| Community / Loyalty | 8 | Trusted by readers who value deep-dive company breakdowns. Built loyal audience over time through regular, consistent updates. |
| Growth Trajectory | 7 | Sustained presence with room to expand into other platforms. |
| Credibility | 9 | Very credible and respected in the fundamental analysis niche; does not over-promise or push products. |
| Reputation | 8 | Highly regarded for high-quality earnings writeups and clean, disciplined content. No hype, just substance. |
What is The Singaporean Investor’s Investing Edge?
His edge lies in company-specific earnings analysis and SGX equity familiarity, making him a reliable go-to for fundamental breakdowns, especially on REITs and Singapore stocks.
Remarks Summary
One of the most disciplined and consistent voices in Singapore’s investing scene. Understated but highly respected, especially for his clarity, depth, and reliability in reviewing local company earnings and fundamentals. May not be flashy or high-reach, but punches above weight in credibility.
Recommended For:
-
SG investors looking for earnings breakdowns and stock reviews
-
Readers who value fundamentals and long-term investing
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Investors who want clean, hype-free perspectives from someone who clearly does the work
Value Investing Academy (Cayden Chang)
Tier: 🥉 Bronze
Total Score: 59 / 100
❓ Red Flag: Heavy sales funnel approach; critiques from some alumni regarding actual investing depth.
| Category | Score (1–10) | Remarks |
|---|---|---|
| Area of Expertise | 7 | Focuses on long-term value investing for beginners. Emphasis on financial literacy and mindset shift more than technical investing detail. |
| Investing Edge | 5 | Generalized Buffett-style principles, but lacks proven alpha or unique investment insight. Most material is entry-level and conceptual. |
| Investing Methodology | 5 | Teaches broad value investing frameworks (e.g. moats, margin of safety), though methodology often lacks rigor and customization. |
| Knowledge Depth | 5 | Adequate for beginners, but limited depth beyond surface-level value investing concepts. Less emphasis on financial modeling or portfolio strategy. |
| Transparency / Track Record | 4 | Minimal real-world track record shown. Mostly uses hypothetical or simplified examples rather than actual portfolios with benchmarked results. |
| Brand Reach / Visibility | 7 | Strong marketing engine, high visibility through seminars, partnerships, and social proof. Effective lead generation for workshops. |
| Community / Loyalty | 6 | Large base of students and alumni, especially among beginners. Retention and deeper engagement may vary based on individual expectations. |
| Growth Trajectory | 7 | Well-established brand in Singapore's financial education space with consistent new cohorts and ongoing workshops. |
| Credibility | 5 | Seen as a motivational figure and business educator more than a hardcore investor. May over-rely on personal branding versus performance. |
| Reputation | 6 | Mixed reputation—generally respected for motivational speaking and financial empowerment, but occasionally viewed as too sales-oriented by more advanced investors. |
What is Value Investing Academy’s Investing Edge?
The main edge is educational and motivational—helping beginners build a financial foundation and get introduced to investing. Less about technical alpha generation, more about shifting mindset.
Remarks Summary
Value Investing Academy excels in financial empowerment and beginner education, especially for those who are financially uninitiated. Cayden Chang delivers concepts in a relatable and inspiring manner, but seasoned investors may find the content too surface-level or lacking practical depth. Heavy marketing and sales tactics may raise eyebrows among skeptical audiences.
Recommended For:
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Total beginners who want to build foundational financial literacy
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Investors seeking mindset coaching alongside simple value investing principles
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Those who prefer motivational-style learning over technical analysis
GPT knows best.
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